The Art of Profiling

Reading People Right The First Time

Expanded 2nd Edition

By Dan Korem


Profiling FAQ

The following are some of the more frequently asked questions about profiling and the Korem Profiling System. If you have a question that you would like answered, please send us an email.

Is profiling like what we see on TV on crime shows?

When the term profiling is used in crime shows, this often refers to criminal profiling—how a criminal is likely to commit a crime, his motivations, and so on. Additionally, much of what is portrayed on popular shows is simply the stuff of fiction. While elements of the Korem Profiling System are used by law enforcement internationally, behavioral profiling as applied in the system can be applied to a wide range of applications, including: hiring, sales, teaching, negotiations, team management, etc.

Does the Korem Profiling System have anything to do with racial profiling or other forms of destructive stereotyping?

No. With the rise in new forms of crime, law enforcement agencies often attempt to predict who is most likely to commit a crime or who is currently engaged in criminal activity. Efforts to profile these individuals has at times been very successful. There have been some cases, however, in which people aresolely identified based upon ethnicity, the car they drive, their license plate prefix, and so on. This is called stereotyping, and some of these attempts have resulted in lawsuits. It is important to note that the latter is not behavioral profiling, which is used in the Korem Profiling System. The profiling strategies used in the Korem Profiling System are sound and are regularly used by Fortune 500 companies when hiring personnel, managing teams, negotiating contracts, instructing students to improve comprehension and retention, and so on. Personality tests, such as the Myers-Briggs Type Indicator and others, are regularly used by industry to promote better interaction and retard stereotyping. These tests are behavioral profiling instruments. The Korem Profiling System many of the same kinds of concepts, but rather than giving someone a test, you can typically profile someone within five to fifteen minutes of interaction, depending upon the situation.

How long does it take to develop proficiency?

This depends upon a person’s native intuitive ability, occupation, and other factors. Typically, though, a person will significantly improve his or her skills within just a few weeks of practicing the exercises in the text and applying one’s skill in real situations.

How much accuracy will I be able to attain?

The average person when tested only demonstrated 25 – 35% accuracy. Attaining 75% accuracy is a reasonable expectation after a few weeks (and in some cases two to three months) of practice and professional and personal daily application. In a workshop environment conducted by Korem & Associates faculty, this learning curve is reduced to just one or two days. The average workshop participant moves from 25% to 75% accuracy in a day. Maintaining proficiency is dependent upon daily use of the system. For more information about available workshops, please the Korem & Associates page.

No one, not even the author of the text, will ever attain a near-perfect accuracy. Rather, the idea here is to drive down one’s inaccuracy while promoting one’s accuracy. The typical professional who has no formal guidance or training, when tested, will typically start out at about 25-35% accuracy. So the idea is to chip away at one’s inaccuracy first, while promoting a stable base upon which one can increase one’s percentage of accuracy.

Behavioral profiling is something that we all attempt to do when we meet someone. How do I interact with this person? How does she prefer to make decisions? How well does he adapt to change? These are questions we try to answer about others, but without refinement. The Korem Profiling System, which is based upon well accepted concepts from the field of psychology, enables  non-behavioral science professionals  to increase their ability to accurately read others within days of practicing the exercises in the text.

How complicated is the Korem Profiling System?

It is based upon four direct questions that you answer in your mind about a person. Example: Does Joe control or express his emotions when he talks to me? An example of someone who controls her emotions is Queen Elizabeth II, while Robin Williams prefers to show and express his emotions.

Once the four questions are answered, one can access a two-page profile.

Are there follow-up tools available for me to practice my profiling skills?

Presently, the only tool available is for educators and others who work with youths. It contains interviews with 20 youths, conducted by Dan Korem, in which their profile traits become visible during the course of each interview. Dan Korem, then debriefs each interview and explains which traits were visible and why as well as common reasons for misreads. For more information.

Additional follow-up videos with video clips of real people in real situations will soon be available within the next 6–12 months. These will include: Profiling when interviewing candidates for a position;  profiling adults in generic business applications; additional videos of youths from specific cultures and age groups.